Your Burj Khalifa show,
ready in 24 hours
Send a brief. We design the LED show and you watch it synced to the music in a true-to-scale Downtown Dubai, before the city does.
Send a brief. We design the LED show and you watch it synced to the music in a true-to-scale Downtown Dubai, before the city does.
Concept work made to show the method. Not commissioned by or affiliated with the brands shown.
Demo shows
The engine
Before we design a single frame, our tool has done the homework: the shows already played on the Burj, your brand's codes, and what Emaar will accept.
Every LED show in 3,290 official posts, sorted. The best taken apart frame by frame: effects, transitions, how text climbs the tower.
Effects, transitions, logo reveals and type layouts, drawn on the tower's real pixel grid and its setbacks.
Palette, typefaces, logo rules, motion codes. The show looks like you on 828 metres, not like a template.
Then it all lives on one canvas. Here, Spotify.
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The whole show, flat
Every moment of the show on its LED template, in order. The sheet your client signs off, your team reviews and Emaar receives.
Key features
A storyboard asks your client to imagine. A flat video shows a rectangle. We show the tower, the lake, the crowd's point of view, on the night.
Rebuilt from precise map data: every street, the lake and 4,000 buildings around the tower, on their real footprint and at their real height. You judge the show in the city it will light up.
From the sky to the Souk Al Bahar bridge, along the lake and up the façade. Every viewpoint plays the show in sync, so you see it the way the crowd will.
The track sets the grid. Shots and light changes snap to it, so the tower moves like a music video.
Every shot of the preview becomes the film crew's brief: position, lens, timecode. On the night, each shot is checked against it. No improvising, and you see exactly what you will get before it exists.
We deliver the master in the format of Emaar's content manual and check each requirement in the file itself, not in a spreadsheet.
Why it's different
Usual way
With Penck
Pricing
Every option priced up front. The broadcast slot is sold and invoiced by Emaar, paid by you directly.
FAQ
Producing the show: from your brief, track and assets to a complete 60-second show you can watch live in the 3D preview. Emaar's review and your broadcast date follow their own calendar.
No. Emaar sells the broadcast slot and invoices you directly. When you add Emaar approval, we coordinate the booking and make every change Emaar asks for until sign-off.
That's enough. We write the concept, the storyboard and the whole show, and compose a track if you don't have one.
Today our team builds every show for you. Soon, brands and agencies will be able to build and preview their own Burj Khalifa show on the same canvas.
828 metres, 1.1 million pixels, one night. Send a brief today, walk around your show in Downtown Dubai tomorrow.